Thursday, 8 December 2011

Open

Answer what are the 4Ps and what is AIDA in your own words.

The four ps are:
product-what the item being sold
Promotion- is what is getting your attention to buy the product
price- is the price of what is being sold
place- and where its being sold or where it is

AIDA

A is the attraction of the product
I is the interest in the product
D is the desire in the product
A is the action of purchasing the item

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