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They end up with a bad reputation because of how they get people acting towards their customers. Its not always the business' fault. Some time it can be the customers fault because of how they treat them. What these company can do is apologize or even write a letter apologizing to their customer. They can have a sale or even just say sorry. They have bad reputation by treating their customers. They can have bad reputation from what people are doing to them since they are trying to compete for the most profit what they are doing can effect things.